Administration Coaching Staff

Charlotte 49ers Director of Athletics Judy Rose is one of the most successful and well-respected Athletics Directors in the nation.

        At the time of her appointment in 1990, she was just the third female to be put in charge of a Division I program.  In 1999-2000, she became the first female to serve on the NCAA Division I Men’s Basketball Committee.  She served a five-year term (2000-2004) on that committee. She also completed a term as 2003-04 President of the National Association of College Directors of Athletics (NACDA). She was one of less than 70 university presidents and athletic administrators invited to attend NCAA President Mark Emmert’s Summer Retreat in august, 2011.  Of those attendees, she was one of only four directors of athletics.

        Chief among her accomplishments with the university is the systematic growth of the 49ers program. That growth will culminate with the unveiling of the 49ers football program in 2013.

        With the 49ers, she has overseen the 49ers moves from the Sun Belt Conference to the Metro Conference to Conference USA and onto the Atlantic 10 in 2005-06.  She has overseen the 49ers growth into a program that is fully-funded at the NCAA level for athletic scholarships. She has helped develop nearly $50 million worth of athletic facilities which have enhanced playing venues, academic services, strength and conditioning programs, training and medical support to improve the experience of each and every student-athlete.  With the completion of the football stadium that facility figure will rise to nearly $100 million.

        Among the facility projects: the James H. Barnhardt Student Activity Center (Dale F. Halton Arena), the Miltimore-Wallis Athletics and Academic Training Center, the Irwin Belk Track and Field Center (Transamerica Field), the Wachovia Fieldhouse, the Charlotte 49ers  Practice Facility at Rocky River Golf Club of Concord, N.C., the Robert and Mariam Hayes Baseball Stadium, the Charlotte 49ers Softball Stadium renovations and the Halton-Wagner Tennis Complex.

       She has been instrumental in attracting national sporting events to Charlotte such as the 1994 NCAA Men’s Basketball Final Four, the 1996 NCAA Women’s Basketball Final Four, the 1997 AAU Junior Olympics and the 1999 and 2000 NCAA Men’s Soccer College Cups.  In 2008, the 49ers hosted the NCAA Div. I Men’s Basketball East Regional at Bobcats Arena and in 2011 they hosted the NCAA Second and Third Rounds.

        The 49ers have enjoyed similar success in competition and the classroom. Since Rose became A.D., 14 of the school’s 16 athletic programs have either won a league title or been represented in NCAA play, or both.  Prior to her stint as A.D., only two programs touted such success.  Meanwhile, the athletic department has boasted a cumulative GPA of over 3.0 for the last five years and has posted a higher GPA than that of the overall student body for 30 straight semesters.  In their six years in the league, Charlotte has won seven of a possible 12 A-10 Scholar-Athlete of the Year Awards while the other league members have combined to win five.

        It is under her watch that the 49ers have expanded opportunities to include women’s soccer and men’s and women’s track and field with the next step to add football to the Charlotte 49ers program. Winning approval from both the Chancellor and UNC Charlotte Board of Trustees in 2008, the 49ers have pushed forward with plans to start the program in 2013.  Head coach Brad Lambert was hired Mar. 1, 2011 and ground was broken on the on-campus 15,000-Seat Stadium, Apr. 28, 2011.

        In addition, it has been under Rose’s leadership that the 49ers athletics program has enjoyed its best success.  The men’s basketball program has copped nine NCAA bids under her reign.  The men’s golf (7), men’s soccer (6) and baseball (5) programs have all become regular NCAA tournament contenders with golf (2007) and men’s soccer (1996) reaching the final four of their respective championships.  Women’s basketball has enjoyed nine straight post-season trips, including a pair of NCAA Tournament appearances and a Women’s NIT Final Four appearance in 2011.  The men’s tennis team earned its first-ever bid in 2007 and the 49ers have landed their first-ever individual NCAA qualifiers in men’s and women’s indoor and outdoor track and field and cross-country.

        Charlotte has boasted a “Final Four” team in both decades that Rose has served as A.D. (‘90’s - M. Soccer, 1996; ‘00’s - Golf, 2007) to qaccompany the Men’s Basketball Final Four trip in 1977.

        Along the way, Rose has reaped her share of awards, most notably the 2001 NACDA Southeast Region Athletic Director of the Year Award.  Other awards have included the Pegasus Award in 1999, the 1996 Bob Quincy Award by the Charlotte Sportsman Club, and the 1996 Charlotte Regional Sports Commission “Sixth-Man” Award for city-wide athletic achievement.  She was selected the 1996 Woman of the Year in Charlotte and was named the 1997 Citizen of the Year by the University Chamber of Commerce. In 1986, she became the first female inducted into the Blacksburg (S.C.) Hall of Fame and she received her 25-Year Service Award from UNC Charlotte in 2000.  More recently, she was inducted into Winthrop’s Athletics Hall of Fame, was named one of the city’s Top Businesswomen by The Business Journal and was recognized with the Judy Wilkins Rose endowment as part of the University YMCA’s Y Pathways program.  In 2010, she was featured by Charlotte USA Women celebrating 20 Dynamic Women and was a recipient of Business Leader Media “2010 Charlotte Women Extraordinaire”.  In 2011, she was inducted into the Women’s History Hall of Fame (Charlotte Club).


There From The Start

Dr. J.H. Woodward appointed Judy Rose director of athletics at UNC Charlotte, July 1, 1990.  But Rose’s commitment started well before that.

        Rose joined the program in 1975 as women’s basketball and tennis coach.  She was promoted to assistant athletic director in 1981 and was named associate director of athletics in 1985 as chief administrator to then-athletic director and men’s basketball coach Jeff Mullins.  In 1990, Mullins was asked by the UNC Board of Governors to relinquish his dual role. Upon that recommendation, Dr. Woodward promoted Mullins to Associate Vice Chancellor/men’s basketball coach and Rose was named director of athletics.

        Rose became the sixth person to head the athletics department and just the second who was not also the men’s basketball coach. She was the third woman, ever, to spearhead a collegiate program.



In her first year as director, the program left the Sun Belt Conference and joined the Metro Conference; the athletic department’s D.L. Phillips Athletic Complex, home of the varsity baseball, soccer and softball fields, underwent dramatic change; and plans were finalized for the James H. Barnhardt Student Activity Center and Dale F. Halton Arena.

        The athletic program received a construction facelift as two major projects were unveiled in 1994.  In October, 1994, the Wachovia Athletic Field House, a 10,000-square foot locker room and office complex for baseball, men’s soccer, women’s soccer and softball was opened. By 1996, the 49ers had the $5.7 million Irwin Belk Track & Field Center: a 4,000-seat stadium complex which includes a 400-meter track, Transamerica Field for soccer and 11,000-square feet in field house space. Tennis courts were relocated to make a 15-court venue in the Phillips Complex.

        The multi-purpose $26 million Barnhardt Student Activity Center (SAC) and the 9,105-seat Halton Arena hosted its first athletic contest, December 2, 1996.  Rose attracted what at the time was the largest gift in UNC Charlotte history in naming the Barnhardt Center and a second substantial gift in naming Halton Arena.  The Miltimore-Wallis Athletic Training Center, which is an addition to the SAC, was completed in December of 2003 and in the summer of 2006, the 49ers broke ground on Robert and Mariam Hayes Baseball Stadium.  In 1995, Rose and Dr. Woodward led Charlotte into C- USA and in 2003 accepted an invitation to join the Atlantic 10 Conference in the 2005-06 season.

        Rose coordinated the 49ers effort as host institution of the 1991 and 1993 NCAA Men’s Basketball Southeast Regionals, the 1994 NCAA Men’s Final Four, the 1996 NCAA Women’s Final Four and the 1999 and 2000 NCAA Men’s Soccer College Cup.  Charlotte joined Kentucky and Minnesota as the only programs to host both basketball Final Fours.  More recently, Charlotte hosted the 2008 NCAA Men’s Basketball Regional and the 2011 NCAA Second and Third Rounds as Time Warner Cable Arena.



Rose served as coordinator of women’s athletics from 1976-82. She built the women’s basketball program from scratch as its first head coach from 1975-82.  Rose produced heralded success on the A.I.A.W. Division II level and built a career record of 93-56, which included three 20-plus-win seasons and two AIAW All-Americans (Paula Bennett; Patricia Walker).

        In 1982, the 49ers women’s program left the AIAW for NCAA Division I, and Rose was named assistant athletic director.

        Since her appointment as A.D., Rose has added a full-time Compliance Officer, revamped the athletic academic advising program, hired a full-time strength and conditioning staff and developed a goals and objectives program for head coaches, administrative staff and student-athletes.

        Early in her administrative career, Rose pioneered the department’s most successful fund raiser, the annual Great Gold Rush Auction.  The one night extravaganza began in 1984 and has generated over nearly $3 million in its 27-year history, including more than $100,000 each of the last 20 years, a record $270,000 in 2006 and six straight years over the $200,000 plateau.  She was also the brainchild behind the 49ers successful “Let Me Play” Luncheon that raises funds for women’s athletics. 2011 will see the 8th Annual Luncheon, which has raised over $600,000 for women’s athletics.



Rose graduated with her B.S. degree in physical education in 1974 from Winthrop University, where she lettered in basketball. She received her Master’s in physical education from Tennessee in 1975 while serving as an assistant coach to Pat Summitt.

        Rose is active on numerous boards, NCAA and A-10 Committees and is a popular guest speaker.  She is currently chair of the Championship and Sport Cabinet for the NCAA and was recently appointed to serve on the NCAA Workgroup for Resource Allocation and her past committee involvement includes: Division I Women’s Basketball Discussion Group; NCAA Diversity Leadership Planning and Division I Men’s Collegiate Basketball Partnership. She is on the Board of the Charlotte Regional Sports Commission and the selection committee for the Greater Charlotte Sports Hall of Fame.  She is a member of the National Advisory Board for the Intercollegiate Athletics Leadership Masters Degree Program at the University of Washington. She has served on the Board of Directors of the N.C. Sports Hall of Fame; the USA Basketball Board, the Metro YMCA Board, the Board of Managers for University City YMCA; and the N.C. High School Athletic Association Foundation. She has chaired the NCAA Walter Byers Postgraduate Scholarship Committee.

        A native of Blacksburg, S.C., Rose and husband Ken were married July 19, 1986.  They live in Denver, N.C.

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