As the calendar turned to October and Breast Cancer Awareness Month, the Charlotte 49ers volleyball program ratcheted up its efforts to raise monies for the Dig Pink match, which takes place in Halton Arena on Friday, October 14 against Rhode Island at 7 p.m.
The 49ers finished second in the nation for colleges and universities by raising over $10,000 a year ago and have set goals past that amount for this season.
Penny Wars started on campus last week, with Charlotte athletic teams competing against one another to raise money for the cause.
Tuesday and Wednesday, the patrons of the Chick-Fil-A at University Place can have the store donate 10 percent of their regular purchase to the cause just by mentioning Dig Pink when making a purchase either day between 11 a.m. and 1 p.m.
Thursday, the Second-Annual Jail & Bail takes place at the entrance to the Student Union, as campus celebrities will be placed in a mock public jail cell and will solicit "bail money" to be released as part of the goal totals. Some familiar names include the Chancellor's wife Lisa Dubois, and head football coach Brad Lambert.
At Friday's match, the first 1,000 fans in the arena will get a free Dig Pink t-shirt.
The team has previously made a fundraising appearance at a Carolina Panthers home game tailgate.
Charlotte was where "Dig for the Cure" was founded, by then-head coach Lisa Marston, for the 2002 season. Current head coach Chris Redding maintained the "Dig for the Cure" philanthropy upon his arrival in 2007and the program joined forces with "Dig Pink" for the 2009 season, with the Side Out Foundation for raising awareness and money for Breast Cancer Research. Marston currently serves on the Side Out Foundation's Board of Directors.
The Side-Out Foundation is a 501 c3 Non-Profit charity operating under the brand of Dig PinkTM that promotes volleyball events throughout the year to raise money for Breast Cancer translational research and community support services. Since 2004, Dig Pink raised over $3.5M for breast cancer research and education, with help from teams and tournaments from around the country.
Fans unable to participate in any of this week's events but still want to contribute can find the Donate link at www.charlotte49ers.com.