Dig Pink Raises Nearly $10K in 2013
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Over 1,200 fans saw DIg Pink night this season.
Courtesy: Charlotte Sports Information
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Following the conclusion of the online jersey auction, Charlotte’s Dig Pink campaign has wrapped up its October of fundraising. The team participated in numerous fundraising functions including Pint Night, a cornhole tournament, the campus Jail and Bail, and appearing at local events to raise money for breast cancer and awareness and prevention.

The Pint Night, held at the University Flying Saucer, featured the sale of special keepsake pint glasses with the date of the match and pink logos. The evening raised $1,200 towards the team total.

Two days earlier, the 49ers partnered with the University Place Chick-Fil-A and patrons dining there during lunch could trigger a donation by mentioning the cause. That day, Chick-Fil-A and its customers contributed over $600.

The Jail and Bail event, where campus celebrities were held “captive” in a makeshift holding area in front of the student union until they could reach donation goals, raised $2,553 dollars in a little less than an hour at the heart of campus.

The cornhole tournament and donations collected at the Dig Pink on October 18, raised nearly $200. The auction of the jerseys raised nearly $1,150 dollars.

Donations solicited through the Dig Pink Web site garnered a little under $3,600, bringing Charlotte’s total (with more checks being cut from other events) to nearly $10,000.

Dig Pink started as Dig for the Cure at Charlotte in the 2002 season by former head coach Lisa Marston. She solicited coaches at Conference USA schools to join the cause and did the same when Charlotte moved to the Atlantic 10 Conference in 2005. Marston and current head coach Chris Redding took the program and others with it over to the Side-Out Foundation in the Dig Pink effort. Marston continues to serve on the Board of Directors of the Side-Out Foundation (www.side-out.org). In total, with Charlotte and hundreds of programs across the country, Dig Pink has raised over $6M for breast cancer research and education.

The 49ers have been the top fundraising university program in the country two of the last three years.

Fans can still donate all year long through the 49ers Dig Pink Campaign page, with the link located at the bottom of the home page of Charlotte49ers.com.

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